When Fightkit set-up their comapny they approached Balance Visual Communication to work with them to create and manage a new brand in the quickly developing MMA (Mixed Martial Arts) market.

MMA has gained huge popularity in the last 2-3 years and with that popularity has come the demand for the clothing and equipment required to participate in the sport. Fightkit was started by two MMA fighters that wanted to create a company that had the dedicated fighter in-mind.

The market was very specific and we began working with Fightkit to develop a brand that would represent the company and quickly establish them in this competitive new market.

www.fightkit.com

Work Includes:

Brand design and management, e-commerce site, fully content managed information / resources site, marketing and promotional work.